Welcome to the home of strategic thinking
Our Ethos
Inspired by Einsteins quote that ‘Logic will get you from A to B; imagination will get you anywhere’ The Strategy House is built on the idea that by combining creative thinking with business strategy we are able to unlock success for our clients. And at the core of how we operate are three guiding principles:
Simplify the complex: we don’t try to make it even more difficult to understand, nor do we use jargon but instead we seek to find simple and elegant answers to your problems
Unearth the un-obvious truths: all strategists can analyse a market through the lens of the audience, competitor and what is the credible offer; it is a standard approach. We strive to find that un-obvious human truth, the different angle which gives our clients an advantage in their market, we don’t just lean into logic but also our imagination.
Winning opportunity: we never deliver strategy to just meet a brief, but we use our business strategy expertise to ensure we are delivering work that not only inspires great creative but supports our clients with their business ambitions and delivers on their most important winning opportunity.
Our Experience
Worked with a range of global companies across B2B and B2C across multiple categories. In B2B worked with clients across manufacturing, technology, finance and pharmaceutical. In B2C worked with clients across retail, health and nutrition, beauty and leisure retail. Brands we have helped include:
AstraZeneca MSCI ASDA Lookfantastic
Trelleborg Nokia Homebase Nestle
UNESCO Tetrapak ODEON MyProtein
FSC Ingredion Merlin Group World Duty Free Group
Our Origins
The strategy house is founded by Jo Jeffers. An experienced brand, creative and marketing strategist with over 20 years experience working with B2B and B2C global brands. She set this up in order to bring her experience in business, brand and creative strategy to her clients.
”Jo is an extraordinary strategist. At the time she helped us, FSC International, better define and deliver, through concrete tactics, the organization’s value proposition. As a skilled strategist Jo was able to navigate the complexities of the organization’s multi-stakeholder groups and provide a robust end-to-end solution.”
Carla Tavares, program marketing manager, FSC
“I've worked with Jo on multiple projects over the years, including, developing value propositions, campaigns & researching market opportunities & I can safely say that without a doubt, Jo is one of the best planners I've ever had the pleasure of working with. Her enthusiasm is infectious & her agility to turn market research into tangible marketing strategies/activities is second to none. Any business would be lucky to work with her.”
Michael Anderson, Marketing Director, Brother